Effective Date: 11/1/2025

Welcome to Bitely!

This Privacy Policy explains how we collect, use, and protect your information when you use the Bitely mobile app (“App”) and related services (“Services”).

We value your privacy and are committed to being transparent about our data practices.

 

1. Who We Are

Bitely (“we,” “us,” or “our”) provides a free nutrition tracking app that allows users to log food, scan packaging, describe meals, or upload photos food, beverage, or nutrition labels for AI-based calorie and protein estimates.

We do not run ads or sell user data.

 

2. Information We Collect

We collect only the data needed to operate and improve Bitely's features.

a. Information You Provide

When using the App, you may choose to provide:

    •    Food entries (text descriptions, calorie/protein info)

    •    Uploaded or captured photos of food, beverages or nutrition labels

    •    AI-generated results from scans or descriptions

This information is used locally on your device and/or sent to our servers for processing by our AI systems.

We do not require you to create an account, provide your name, email, or any personal identifiers.

 

b. Automatically Collected Information

We may automatically collect limited technical information to maintain and improve the App, such as:

    •    Device type and operating system

    •    App version

    •    Basic usage analytics (e.g., which features are used most)

No personal or location-tracking data is collected.

 

c. Images and AI Data

If you upload or take photos:

    •    The images are processed to identify food items and estimate nutritional values.

    •    Photos of food, beverage, or nutrition labels may be temporarily stored on our servers for AI analysis.

    •    We may retain anonymized, non-identifiable data (e.g., patterns or aggregated statistics) to improve accuracy over time.

 

3. How We Use Your Information

We may use your data to:

    •    Provide accurate calorie and protein estimates.

    •    Improve our AI recognition and database.

    •    Ensure the App operates smoothly and securely.

    •    Analyze anonymized usage trends to improve features.

We do not sell, rent, or share your information with advertisers or third parties for marketing purposes.

 

4. Data Storage and Security

We take security seriously.

    •    All information is used locally on your device and/or sent to our servers for processing by our AI systems.

    •    All data is collected and processed in accordance with applicable data protection and privacy laws.

Despite our efforts, no system is 100% secure. You use Bitely at your own risk.

 

5. Data Retention

We keep data only as long as necessary to provide and improve our Services.

    •    Uploaded photos food, beverage, or nutrition labels are deleted shortly after processing.

    •    Food logs on your device remain until you delete them.

    •    Anonymized, aggregated data (which cannot identify you) may be retained for analytics and research.

 

6. Children’s Privacy

Bitely is intended only for users aged 18 and older.

 

7. Your Rights

Depending on your location, you may have rights under privacy laws (such as GDPR or CCPA), including:

    •    Accessing or requesting deletion of your data.

    •    Withdrawing consent for data processing.

    •    Asking for clarification on how your data is used.

To make a request, contact us at ask.bitely@gmail.com.

We may need to verify your identity before fulfilling your request.

 

8. Third-Party Services

Bitely may use trusted third-party services for:

    •    AI and image recognition

    •    Cloud hosting or data storage

    •    Analytics (aggregate, non-identifiable only)

These partners are required to follow all applicable data protection laws.

 

9. International Data Transfers

If you use Bitely from outside the country where our servers are located, your data may be processed in another jurisdiction.

We ensure all transfers comply with applicable data protection laws.

 

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

When we do, we will post the updated version in the App and update the “Effective Date.”

Continued use of Bitely after updates means you accept the revised Policy.

 

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us at mailto:ask.bitely@gmail.com.

By using Bitely, you confirm that you are 18 or older and consent to the practices described in this Privacy Policy.